Le Journal Annuel

With no split or forgetting, this new logo underlines 15 years of actions

It does not announce any issue at stake nor ambition, nor particular challenge, it is not a tactical tool, mirror of a smart communication strategy, it is not either, be relieved, a synonymous of tens of thousands of euros spent on study and creation. It is rather the mirror of the will of all those participating in its action, to show that the association is evolving, but that it still keeps its core values.
The triangle, an apparently ordinary shape, is highly representative. Sometimes the object leads to the thought it becomes the symbol of, and, the other way around, it happens that the thought leads to the symbol when finding the appropriate subject. This way, for us it represents, - excluding any other image – the three specific but nevertheless complementary fields of solidarity which are emergency, rehabilitation and development, but also the three areas of expertise* developed by the association to carry out its programmes. As for the symbolism of colours, it differs according to the fields, the locations, the times. The orangey colour has a tonic reputation, and the black colour could reinforce its character. In his "Treaty on colours", Goethe wrote that it "…represents the colour of extreme ardour as well as the smoothest reflection of the setting sun". Beyond the sweet incandescence evoked by the poet, this ardour could suggest here the one we are all at once the witnesses and the actors, and which contributes to more humanity. The association, in the evening of its 15 years, chooses a new graphic representation, but keeps its identity and the objective it shares with its salaried staff, volunteers and members, all partners in a common goal: provide for the human needs throughout action. Sanitary, food, economic, environmental or social actions focused on solidarity and with the objective to accompany populations in the emergency of a situation or in the need of a long term attention.

*Water, hygiene et sanitation / Food security et rural development / Socio-educative et psychosocial.