Edito

Last September, a TNS Sofres poll, carried out for our colleagues from Action Against Hunger and for the « JDD »¹, revealed that nearly one French person out of two is not aware of the worsening of the food situation in a great part of the planet. According to that study, 48% of our fellow citizens do not know that, over the past thirty years, the number of people victim of malnutrition in the world more than doubled, to reach and exceed the billion mark a few months ago! 12% of those polled even think that the situation has improved…
Consequently, shouldn’t we question ourselves about the content and the impact of the information campaigns carried out by the ISO² over the past decades? We often witnessed distress carefully built-up and displayed as if it was a cosmetic good, thus contributing to making poverty a perfectly ordinary matter. Consciousness-raising messages padded out with the « marketing nebulous ».
In this confusion, how to put back in the right place what should question us in priority? This probably requires a non-enticing communication policy, highly marked with great teaching skills, and capable of inspiring trust and of showing, without bargain or trick, the collective necessity to mobilize.

Humanity is presently facing numerous crises: financial, economic, climatic, energetic, food... The development model prevailing at the planet level keeps showing its limits. The appearance of new tensions and the emergence of complexity should not mask reality and the emergency it imposes. Confronted with this, the XXth century man is more than ever able to face and influence significantly the course of things. For all that, it will not succeed thanks to the use of all kinds of artefacts, but thanks to a real meaningful intention.

¹The « Journal du dimanche », equivalent to the French Sunday News
²International Solidarity Organization